Toronto’s “Mad Men” of real estate advertising
11 Feb
The Toronto Star’s feature on January 30th, 2010 profiled Toronto’s “Mad Men” of real estate advertising. Toronto’s real estate market boasted dramatic gains in 2009 despite a sagging global economy.
So what did Toronto’s Mad Men have to say? Interactive marketing! Linda O’Connor of Ryan Design and long time colleague of Unikron’s, says buyers are educated when it comes to purchasing real estate and it is essential to provide information to savvy consumers in multiple media streams.
“We’re creating environments that are geared toward much more than just selling product and getting the consumer out the door,” says O’Connor.
As a vital part of Ryan Design’s team, Unikron has developed Touchscreen applications for many projects in the GTA including Canderel Stoneridge’s Aura and the Distillery District Clear Spirit development.
http://www.yourhome.ca/homes/realestate/article/756820–real-estate-marketing-gurus-see-cautious-optimism-for-2010

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