Archive | February, 2010

Toronto’s “Mad Men” of real estate advertising

11 Feb

The Toronto Star’s feature on January 30th, 2010 profiled Toronto’s “Mad Men” of real estate advertising. Toronto’s real estate market boasted dramatic gains in 2009 despite a sagging global economy.

So what did Toronto’s Mad Men have to say? Interactive marketing! Linda O’Connor of Ryan Design and long time colleague of Unikron’s, says buyers are educated when it comes to purchasing real estate and it is essential to provide information to savvy consumers in multiple media streams.

“We’re creating environments that are geared toward much more than just selling product and getting the consumer out the door,” says O’Connor.

As a vital part of Ryan Design’s team, Unikron has developed Touchscreen applications for many projects in the GTA including Canderel Stoneridge’s Aura and the Distillery District Clear Spirit development.

http://www.yourhome.ca/homes/realestate/article/756820–real-estate-marketing-gurus-see-cautious-optimism-for-2010

Trie and True – Webcasts by Unikron

11 Feb

“I was really impressed with the work you did on the Michael Buble event and I’ve just sent a note to my colleagues suggesting that they use Unikron again in the near future.”

Hot live webcast events:
Michael Bublé, live from the Eaton Centre for Astral Media and the Tassimo live event with special guests Nik Manojlovich and Sarah Richardson for Ogilvy.

As in the past, the ALA relied on Unikron to stream the ALA Awards announcements via live webcast. The 2010 live event anticipated 10,000 on-line participants.

“We were pleased to provide a flawless live webcast and look forward to working with the ALA in 2011.”
Manuel Rodriguez, CEO and founding partner of Unikron

In January 2010, Ford retained Unikron to stream their Live Webcast at the 2010 International Auto Show in Detroit, MI.
As in the past, the ALA relied on Unikron to stream the ALA Awards announcements via live webcast. The 2010 live event anticipated 10,000 on-line participants.

“We were pleased to provide a flawless live webcast and look forward to working with the ALA in 2011.”
Manuel Rodriguez, CEO and founding partner of Unikron

In January 2010, Ford retained Unikron to stream their Live Webcast at the 2010 International Auto Show in Detroit, MI.